Catch me working on:
Creative Concept
Art Direction
Directing
3D Animation Storyboarding
Product Photography
Film Photography
Video Editing
Art Direction
Directing
3D Animation Storyboarding
Product Photography
Film Photography
Video Editing
Luminous
Brand: Vida Glow
Copywritter: Halimi Castellanos
Talent: Millicent Lee and Lidia Comini
Cinematographer & Campaign Photographer: Tane Coffin
Content Manager: Bettina Tyrrell
Producer: Jessica Frost
MUA: Lorella Giannini
Stylist: Aubree Smith
3D Animation: Jumbla Studio
Copywritter: Halimi Castellanos
Talent: Millicent Lee and Lidia Comini
Cinematographer & Campaign Photographer: Tane Coffin
Content Manager: Bettina Tyrrell
Producer: Jessica Frost
MUA: Lorella Giannini
Stylist: Aubree Smith
3D Animation: Jumbla Studio
Bringing 'Luminous' to life feels like stepping into a whole new exciting world of ingestible beauty as it is aimed to speak to a targeted audience with diverse age range and backgrounds. It's not just about slapping on another product; it's about embracing a journey that promises to transform even body skin from the inside out.
'Luminous' takes a bold creative approach, using lighting as the cornerstone of our narrative. Beginning in darkness to ignite intrigue and curiosity, the emergence of light flares beckons viewers to follow the transformative path. As the product emerges, the purple and blue hues of the lighting echo the captivating still life campaign images, offering a visual preview of what 'Luminous' has in store. Through the interplay of spotlights and a progression towards brighter full illumination, 'Luminous' crafts a compelling storyline, with each light treatment serving as a chapter guiding towards luminosity. This immersive visual experience empowers and beautifies, urging viewers to embrace skincare from within in an entirely new light.
The art direction of the 3D animation was meticulously crafted to convey key messaging, particularly educating how Nano-Bright, a key active ingredient, works. Extensive research ensured the science behind the product was communicated in an accessible yet visually stunning manner, seamlessly aligning with the overarching campaign. Additionally, the product still life imagery incorporates the spotlight motif to accentuate the packaging design against a backdrop of purple and blue gradients, reinforcing the product's superior proposition with a visually striking and compelling presentation.
'Luminous' takes a bold creative approach, using lighting as the cornerstone of our narrative. Beginning in darkness to ignite intrigue and curiosity, the emergence of light flares beckons viewers to follow the transformative path. As the product emerges, the purple and blue hues of the lighting echo the captivating still life campaign images, offering a visual preview of what 'Luminous' has in store. Through the interplay of spotlights and a progression towards brighter full illumination, 'Luminous' crafts a compelling storyline, with each light treatment serving as a chapter guiding towards luminosity. This immersive visual experience empowers and beautifies, urging viewers to embrace skincare from within in an entirely new light.
The art direction of the 3D animation was meticulously crafted to convey key messaging, particularly educating how Nano-Bright, a key active ingredient, works. Extensive research ensured the science behind the product was communicated in an accessible yet visually stunning manner, seamlessly aligning with the overarching campaign. Additionally, the product still life imagery incorporates the spotlight motif to accentuate the packaging design against a backdrop of purple and blue gradients, reinforcing the product's superior proposition with a visually striking and compelling presentation.
