Catch me working on:
Creative Concept
Art Direction
Directing
Product Photography
Video Editing
Art Direction
Directing
Product Photography
Video Editing
Collagen Liquid Advance
Brand: Vida Glow
Copywritter: Halimi Castellanos
Talent: Phoebe Ghorayeb
Cinematographer & Campaign Photographer: Tane Coffin
MUA: Lorella Giannini
Stylist: Rebecca Alonzo
Copywritter: Halimi Castellanos
Talent: Phoebe Ghorayeb
Cinematographer & Campaign Photographer: Tane Coffin
MUA: Lorella Giannini
Stylist: Rebecca Alonzo
In the pursuit of developing an effective launch campaign for Vida Glow's Collagen Liquid Advance, the primary focus was to cater to the needs of time-challenged consumers who require on-the-go collagen solutions that seamlessly align with their hectic schedules. Their top concerns revolve around convenience and product effectiveness, with a strong preference for clean and science-driven solutions that offer tangible results.
My creative approach employed a strategic viewpoint: utilising a birds-eye perspective in a series of scenarios to engage and pique viewers' curiosity. This approach served as an attention-grabbing opener before we delved into the delightful sensorial experience of consuming Collagen Liquid Advance, underlining its exceptional taste. We leveraged 3D animation to educate the product's key active ingredients, ultimately yielding one of the most commercially successful campaigns Vida Glow has seen in the last three years. The creative concept effectively addressed the precise needs of our target audience, forging a robust connection with Vida Glow's Collagen Liquid Advance.
My creative approach employed a strategic viewpoint: utilising a birds-eye perspective in a series of scenarios to engage and pique viewers' curiosity. This approach served as an attention-grabbing opener before we delved into the delightful sensorial experience of consuming Collagen Liquid Advance, underlining its exceptional taste. We leveraged 3D animation to educate the product's key active ingredients, ultimately yielding one of the most commercially successful campaigns Vida Glow has seen in the last three years. The creative concept effectively addressed the precise needs of our target audience, forging a robust connection with Vida Glow's Collagen Liquid Advance.
